Orchestration is the new challenge for CX in the age of AI agents

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Enterprises are deploying AI agents across customer experience channels faster than their legacy architectures can support, creating integration challenges that require orchestration layers rather than simple automation. Tata Communications argues that the next competitive advantage lies in coordinating AI systems, human agents, and enterprise data through shared context and unified platforms rather than bolting AI onto disconnected legacy systems.


Source: VentureBeat